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Bio
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+the Brand
- Fall Winter 2017 is the first season of the new iconic collection Napa by Martine Rose. Napapijri brand partnered with London menswear designer Martine Rose to create an exclusive collection that takes inspiration from the 90’s fusion of high end fashion and streetwear, a period with a heavy focus on outerwear in which urban youth took high end fashion from the catwalk and made it their own. Napapijri’s extensive archive and outerwear expertise allowed Martine Rose to choose individual iconic pieces that inspired her and merge them with the bold block colours from her research.
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+the Collection
- Martine Rose embarks upon her fourth Napa by Martine Rose collaborative collection with an entirely new approach; a seasonless collection. Designed to be worn all year round, the staple collection aims to present the wearer with a range of wardrobe essentials such as; zip up Jackets, windbreakers, knitwear, shorts, hoodies and tracksuit zippers.
Inspired by work from the photographer Luke Batten, the collection presents an exaggerated top-heavy silhouette. Jackets are oversized with balaclava hoods encasing the wearers face and paired with sports shorts and straight leg trousers.
Rich Colours such as Burgundy, Purple and Forrest green are introduced to balance the vibrant oranges, red and yellows seen in the jacket panelling and knitwear. Denim Jackets in burgundy and red stripes are offered alongside matching straight leg jean style trousers and graphic tshirts emblazoned with “NM Martine Rose” are reminiscent of the early 1990's UK garage scene.
The collection also introduces a range of classic and abstract prints which sit alongside Napapijri’s traditional sportswear and technical fabrics. Abstract prints in a combination of screen and puff printing techniques cover both the front and back of t-shirts. Knitwear and Velvet tracktop designs take inspiration from art deco upholstery fabrics alongside aerial views of rural landscapes across the American mid-west.
- Martine Rose embarks upon her fourth Napa by Martine Rose collaborative collection with an entirely new approach; a seasonless collection. Designed to be worn all year round, the staple collection aims to present the wearer with a range of wardrobe essentials such as; zip up Jackets, windbreakers, knitwear, shorts, hoodies and tracksuit zippers.
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+Martine Rose
- Founded in 2007 as a mens shirting brand, Martine Rose draws its inspiration from the experiential tension between individualism and belonging; exploring the potential of clothing to serve as cultural signifiers. By exploring both personal and imagined histories, Martine Rose takes icons or motifs from the past and reimagines their use in the present — contexts are subverted, references collide, and the result is what makes each collection feel ‘offbeat’, and yet so ‘in tune’. Volume, proportion, and fabrication are used in an equally dynamic way to blur the lines between the familiar and unconventional; questioning the former functionality or past popularity of certain aesthetics through their re-appropriation today. Martine Rose is distributed worldwide, currently partnering with many of the leading retailers such as Barneys, Dover Street Market, Isetan, and Joyce. The British based designer has collaborated with a number of brands over the years, such as Caterpillar, Timberland, and most recently, a capsule collection for Napapijri. Martine Rose also has an ongoing consultancy with Balenciaga mens. “The most inspirational part was featuring heritage pieces such as the Skidoo and working with the original fabrics. It was a pleasure to be given the opportunity to incorporate, modify and update iconic pieces. I strived to keep Napapijri’s recognisable DNA in the collection”. - Martine Rose
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+Napapijri
- Lifestyle brand Napapijri was founded in 1987 and immediately stood out by combining innovative materials with a unique style, resulting in a new take on outdoor apparel that brought to life the now iconic Skidoo and Rainforest pullover anoraks.
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+the Brand
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Contact
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